Healing Project



An aid effort in partnership with Direct Relief

Our ambition

By 2020, we will help heal the skin of 5,000,000 people affected by poverty or emergencies. 

The Vaseline® Healing Project was launched in 2015. So far we have reached 2,587,888 people across 61 countries, through product donations, healing missions and training programs


Vaseline Healing Project World Map

See our impact in the USA

Through our partner Direct Relief, The Vaseline® Healing Project provides essential products to emergency response efforts to help communities recover from natural disasters. We also contribute to the largest charitable medicine program* in the United States. Active in all 50 states, the program provides some safety net support and replenishment of basic supplies both through regular distribution to clinics across the country as well as response to emergencies.

In 2016, The Vaseline® Healing Project reached 1,163,276 people across the U.S.A. alone.*

In partnership with Direct Relief, The Vaseline® Healing Project is an aid effort to provide dermatological care, Vaseline® products & medical supplies, and skin health training needed to help heal the skin of people affected by poverty or emergencies around the world.

While issues such as lack of food, water and shelter are the first to be addressed in emergencies, skin conditions, especially when left untreated, can lead to greater problems.

Since first patented in 1865, Vaseline® Jelly has been used to help protect skin, so the brand felt they had a unique role to play in helping others. After all, Vaseline® Jelly has been used by oil riggers, polar explorers, and doctors in war zones, and the same original Vaseline® Jelly is still in all of our products today. Truly, this ordinary jar of Vaseline® Jelly has played a humble role in an extraordinary range of circumstances.

Now we’re taking it even further. Our ambition is to help heal the skin of 5 million people living in poverty or emergency situations by 2020.

Our Partner: Direct Relief

Direct Relief is an international humanitarian aid organization, active in all 50 U.S. states and over 70 countries, with a mission to improve the health and lives of people affected by poverty, natural disasters, and other emergency situations. Direct Relief works with healthcare professionals and organizations on the ground and equips them with the essential medicines and supplies they need to help people recover.

Through our partnership with Direct Relief, The Vaseline® Healing Project is striving to help heal the skin of millions of people. We hope to achieve this goal by:

• Donating Vaseline® products and medical supplies to be distributed to Direct Relief’s existing global network of hundreds of clinics and hospitals in the U.S. and around the world, as well as placed into a variety of relief kits, such as midwife kits, emergency medical backpacks, and emergency hygiene supply kits for displaced families.

• Sponsoring dermatologists to go on medical missions to treat patients in resource-poor communities who lack access to medical interventions, or who are recovering from natural disasters and other emergencies. For many of the patients treated on missions, this will be the first time they have had the opportunity to receive dermatological care in their lives. Other doctors and specialists are also provided by The Vaseline® Healing Project, and all treatment and prescriptions are provided to patients for free.

• Developing and deploying training for community health workers to help expand knowledge for rural communities to correctly diagnose and treat skin conditions. Through our partnership with Direct Relief, The Vaseline® Healing Project has already helped people across the world – from bringing dermatological care to Syrian refugees in Jordan to treating thousands of people in Southern India with a variety of skin conditions that can obstruct their very way of life.

We have offered free training to nurses on diagnosing and treating skin conditions in resource-poor communities in South Africa, brought a team of dermatologists to provide free treatment for the citizens of Dallas, Texas, and provided care to hundreds of people in the Philippines recovering from the devastating effects of Typhoon Haiyan.

Find out more about Direct Relief at www.directrelief.org

Discover stories from the frontlines of the Vaseline ® Healing Project

The more you help people, the better your life is

South Africa: The KwaZulu-Natal Training Mission

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This skin, it is all you have

India: Bringing healthcare to rural communities in Chennai

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Finding Dignity

See our work at a Syrian refugee camp in Jordan

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That day changed our lives forever

Indonesia: early diagnosis changes lives

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