Equitable SkinCare for All

We believe all people should have equal access to care – for their wellbeing and their lives. 

At Vaseline®, we know that systemic racism and healthcare inequities negatively impact Black and Latinx communities, leading to worse health outcomes for people of color. Skincare is no exception. So we’ve made it our mission to achieve equity in skincare for Black and Brown skin. To do this, we are helping advance training for dermatologists and medical practitioners to accurately treat skin of color, connecting people to culturally competent dermatologists, and providing access to resources and education about the importance of accurately treating and diagnosing skin.

Here’s more on how we’re helping.

Training Medical Workers on Skin of Color

Nearly half of dermatologists say they were not adequately trained to treat skin of color, while only 3% of practicing dermatologists identified as Black and 4.2% identified as Latinx. That’s why Vaseline® is taking action to improve skin healthcare for people with Black and Brown skin. Through our partnerships with Medscape and Direct Relief, we’re working to train dermatologists and medical practitioners to better treat, diagnose, and care for skin of color, ultimately helping improve the health outcomes for Black and Latinx communities.

Connecting Patients & Doctors with Skin of Color

Vaseline’s partner, Hued, is a platform that diversifies the patient-doctor experience by connecting Black and Latino patients with culturally competent healthcare providers that specifically understand their physical, mental, and cultural needs. Stay tuned for more on how the partnership evolves to help ensure people of color get the quality health and skincare they deserve.

Making Healthcare Accessible Since 2015

Over the past 5 years, Vaseline® has worked with Direct Relief to support a network of health centers and clinics that provide affordable, comprehensive and culturally competent services to underserved communities through the Vaseline® Healing Project.

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Amplifying Knowledge of Racial Inequities in Healthcare

The disproportionate impact that COVID-19 has had on Black and Latinx communities has highlighted inequities in healthcare that lead to worse health outcomes for people of color. We’ve partnered with Regina King, award-winning actress, director and respected advocate in fighting against social injustices on people of color, to amplify this message, bring awareness to this issue and champion this change.

Since March 2020, Vaseline® has donated $1.6 million in products and money to community health centers across the country, in an effort to protect and care for medical staff and patients in Black and Latinx communities. We’ve also provided immediate support to end discrimination by donating $100,000 to organizations to fight racial injustice. Because we understand that the root of these negative health outcomes is systemic racism, and that racial bias and institutional inequality are ongoing issues that all people of color continue to face.

Regina King

Join the Conversation and Follow Us on Social to Learn More on How to Help

Visit some of the organizations that are active in closing the gap of racial equity to find out how you can support.

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The Vaseline® Healing Project in partnership with Direct Relief provides dermatological care, Vaseline® Jelly & medical supplies to help heal the skin of people affected by poverty or emergencies around the world.

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Be part of our Vaseline® Healing Project, and rescue skin for someone who needs it.

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